Put your brand in primetime with aviation’s premier online video
Featuring pilot reviews, product demonstrations, safety and flight training content, live reporting from Capitol Hill and aviation events around the world, AOPA LIVE This Week is general aviation’s most-viewed online video news source. Seamless integration of your commercials into AOPA LIVE This Week will bring your marketing message to life as pilots tune in to watch the most engaging and credible aviation video content found anywhere. The site currently attracts nearly 130,000 unique pilot viewers a month, and that number is growing fast.
|REACH||AOPA LIVE TOTAL VIDEO PLAYS MONTHLY||UNIQUE VIEWS PER MONTH||AVERAGE VIDEO HOURS VIEWED MONTHLY|
|AOPA LIVE THIS WEEK NEWSLETTER CIRCULATION||OPEN RATE
||COUNTRIES VIEWED IN|
|66,000||55%||6:42 AVERAGE MINUTES PER VIDEO||180|
97% Male 3% Female
Average Age 61 Years
$1.39 million average household net worth
$259,000 average household income
95% are certificated pilots 56% personally own a General Aviation Aircraft Viewers fly everything from light-sport aircraft to business jets
New videos posted weekly
Thousands of videos archived online
Videos shareable with customers
99% View Aviation Videos Online
77% View Aviation Videos on AOPA Live or the AOPA Web Site
62% View Aviation Videos on You Tube
25% View Aviation Videos on EAA.org or AvWeb
Watch the Latest Episode
Pack the power of your advertising into the dynamic streaming media of AOPA’s weekly original Internet video programming. After YouTube, it’s the most visited site for general aviation videos. And with seamless integration of commercials into AOPA LIVE This Week, your company’s message can be incorporated with some of the most engaging and credible aviation video content found anywhere. AOPA can direct you to video production services and resources so you can deliver a professional-looking message without the hassle of having to hire outside help.
|AOPA LIVE THIS WEEK ONLINE COMMERCIALS
(PER 10,000 PLAYS)
|Up to 15 second opening pre-roll commercial, plus an ad in newsletter||$1,650 per month|
|Up to 15 second mid-roll commercial (limited availability)||$1,100 per month|
|Up to 90 second end-roll up commercial||$825 per month|
General. By signing the AOPA Media Insertion Agreement, the Insertion Agreement and these Terms and Conditions shall constitute the entire agreement (“Agreement”) between Customer and the Aircraft Owners and Pilots Association (“AOPA”) regarding the publishing, public distribution and solicitation of Customer content in any AOPA Pilot, AOPA.org, or any related or affiliated media or publications in print, online, web/digital editions, video or otherwise of AOPA. Customer may use AOPA’s advertising insertion placement services (“Services”) only in accordance with this Agreement. This Agreement shall further apply to Agencies representing client and/or conducting business on behalf of another company in placing advertising with AOPA. No other contract or terms concerning your use of the Service may be created in any manner, unless expressly agreed to by AOPA in writing.
Payment. Payment is due Net 30 days from date of invoice. If payment is not received by AOPA by the due date and unless otherwise provided in the Agreement, then at AOPA’s discretion (a) such charges may accrue interest at the rate of 1.5% of the outstanding balance per month, or the maximum rate permitted by law, whichever is lower, from the date such payment was due until the date paid, and/or (b) AOPA may immediately cease the term of the Agreement and pursue any remedies it may have in law or equity. Should AOPA be required to seek the services of an attorney/collection agency to enforce its rights under this Agreement, AOPA shall be entitled to recover reasonable attorney fees, legal costs, and other collection fees and costs incurred by that party in connection with such action, if AOPA is to prevail.
Rates. All Insertion Orders are accepted subject to provisions of the applicable rate card. All conditions, terms and rates are subject to change by AOPA without notice. Should a change in rates be made, space reserved may be cancelled by the Customer at the time the change becomes effective without incurring short rate charges, provided the advertisements published are consistent with the applicable agreed upon frequency or volume.
Terms and Termination. The Initial term of this Agreement shall be in accordance with the terms in the signed Insertion Agreement form and may be terminated by either Party no later than the published space closing date noted in the applicable Media Kit or rate card. This Agreement and any applicable Insertion may be terminated for cause upon material breach of any of the obligations per this Agreement which have not been cured upon thirty (30) days written notice to the breaching party.
Content and Changes. By using the Services, the Customer grants to AOPA the non-exclusive right to use Customer provided content and any applicable and related Intellectual Property rights in Trademark and Copyright needed to perform in accordance with the applicable scope of work in the Insertion. Customer warrants that nothing in the Customer content is defamatory, libelous, or invades the rights of privacy of any person. Customer further warrants that no part of the Customer content provided to AOPA infringes the Intellectual Property right of any 3rd party. Customer agrees to indemnify and hold harmless AOPA from any claim in law or equity that results from the content provided by Customer to AOPA. Customer agrees that: (a) Publication of the advertisement shall be solely at the discretion of AOPA and (b) AOPA shall have the right to remove the customer advertisement content as needed and appropriate. Positioning of the advertisements shall be at the discretion of AOPA. Cancellations or changes in the order may not be made by the Customer after the applicable issue closing date. Additional Terms and Conditions listed in AOPA Insertion Agreement.
MATERIALS COMMERCIAL FORMATS:
Aspect Ratio 16:9 HD (4:3 content will be pillared).
Video should conform to NTSC/ATSC standards. Please provide URL for linking.
PREFERRED DELIVERY FORMATS
DVD Blu-Ray, DVD, USB drive, hard drive, or via ftp H.264 encoding
1280 x 720
29.97 Frame rate, progressive
VBR 2 pass, target bitrate 5 Mbps, maximum bitrate 8 Mbps
AAC audio codec
48 Khz sample rate
Biterate 320 kpbs