AOPA PILOT TURBINE EDITION
Find your niche with turbine owner-operators.
The specialized demographic of turbine operators and prospective buyers can be difficult to target—except with the AOPA Pilot Turbine Edition. Over 60,000 turbine aircraft owners, new customers and corporate decision makers flip through the pages of this publication each month, searching for content designed exclusively for them. And, it’s the only publication to deliver the owner-flown buyer, professional pilot, corporate turbine owner and the turbine trade-up prospect. Every issue includes turbine aircraft reviews, practical techniques, and reliable information about insurance, taxes, practical tips on business flying and more.
|REACH||TOTAL CIRCULATION||DIGITAL CIRCULATION||BONUS
|109,800||61,000||7,000||2,000 AVIATION EVENTS||MONTHLY|
Audience - key demographics
98% Male 2% Female
Average Age 60 Years
$396,000 average household income
$1.85 million average household net worth
68% say “The Turbine Edition of AOPA Pilot
provides exactly the type of content I like to read”
81% have read three out of the last four issues
71% have read all four of the last four issues
AOPA Pilot Turbine Edition readers — turbine
aircraft buyers of tomorrow
Plan to purchase in the next 2 years-
76%are the Decision Maker on Aircraft Purchases
for Personal or Business Aircraft
29% plan to purchase a new or used aircraft
• 5% new single engine turboprop
• 5% new light jet
• 8% new mid-size jet
• 11% new large cabin jet
Active pilots – active owners
59%fly for personal/recreation purposes
15% fly for business
26% fly for hire
54% personally own an aircraft
9% own an aircraft in partnership with one or more individual
16% are employed by a company with General Aviation aircraft
7% personally own a company with General Aviation aircraft
34% are self employed
39% hold a top management title
No other General Aviation Publication will deliver as many potential Turbine Aircraft buyers as AOPA Pilot or AOPA Pilot Turbine Edition.
|1/3 Page Vertical||$4,700||$3,700||$3,100|
favorable frequency. Fractional black & white ads (1/3 page or larger) may be used only
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|ISSUE||SPACE CLOSING||AD MATERIALS DUE||DIGITAL EDITION LIVE||IN HOME DATES||SHOW AND THEME ISSUES|
|January||11/11/16||11/17/16||12/6/16||12/8/16 – 12/13/16|
|February||12/9/16||12/15/16||01/10/17||1/12/17 – 1/17/17||U.S. Sport Aviation/Sebring - Pilot|
|March||1/20/17||1/26/17||2/14/17||2/16/17 – 2/21/16||Northwest Aviation - Pilot
Heli Expo (HAI) - Turbine
Women In Aviation - Turbine
|April||2/17/17||2/23/17||3/14/17||3/16/17 – 3/21/16||Sun N’ Fun - Pilot & Turbine
AEA - Pilot
Aero Friedricshafen - Turbine
|May||3/17/17||3/23/17||4/1/17||4/13/17 – 4/18/17||Theme: Photography|
|June||4/21/17||4/27/17||5/16/17||5/18/17 – 5/23/17|
|July||5/19/17||5/25/17||6/13/17||6/15/17 – 6/20/17|
|August||6/16/17||6/22/17||7/11/17||7/13/17 – 7/18/17||AirVenture - Pilot|
|September||7/14/17||7/20/17||8/8/17||8/10/17 – 8/15/17|
|October||8/18/17||8/24/17||9/12/17||9/14/17 – 9/19/17||NBAA - Turbine|
|November||9/15/17||9/21/17||10/10/17||10/12/17 – 10/17/17||Theme: Gear|
|December||10/13/17||10/19/17||11/7/17||11/9/17 – 11/14/17|
|January 2018||11/10/17||11/1/17||11/21/17||11/23/17 – 12/28/17|
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|SPACE UNITS||INCHES WIDE||INCHES DEEP||FORMAT|
|1/2 Page Horizontal||7||4-15/16||Non-Bleed|
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|1/3 Page Horizontal||4-5/8||4-15/16||Non-Bleed|
|1/3 Page Vertical||2-1/4||10||Non-Bleed|
|1/3 Page Vertical||3||11-1/4||Bleed|
|1/6 Page Horizontal||4-5/8||2-7/16||Non-Bleed|
|1/6 Page Vertical||2-1/4||4-15/16||Non-Bleed|
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