AOPA PILOT

Shout your message from the highest elevation in general aviation.

No other publication gives you access to a greater number of certified pilots and aircraft owners at a lower cost per thousand. AOPA Pilot – our flagship publication – has a reach of nearly 500,000 every month between 275,000+ active pilot subscribers and 1.8 pass-along readers, representing the broadest segment of general aviation, making them the ideal audience for building your brand and growing your market share.

This monthly magazine features everything from the latest news affecting general aviation to pilot reports on the latest aviation products, guidance for improving flying skills, articles that reinforce readers’ passion for flying, outstanding stories about great destinations, spectacular photography and the latest pilot gear, which make AOPA Pilot the award-winning print and digital publication that it is.

REACH TOTAL CIRCULATION DIGITAL CIRCULATION BONUS
DISTRIBUTION
FREQUENCY
495,900 275,500 23,000 7,000 TO FLIGHT SCHOOLS, FBOs & AVIATION EVENTS MONTHLY
 
Audience - unparalleled reach

85% of all private pilots
69% of all commercial pilots
58% of all flight instructors
50% of all instrument-rated pilots
28% of all airline transport pilots

Audience - key demographics

97% Male   3% female
Average Age 61 Years
$262,000 average household income
$1.6 million average household net worth
88% have read three of the last four issues
80% have read all four of the last four issues

Active pilots - active buyers

74% have been a member of AOPA for 10 years or more
84% say flying is their top recreational pursuit
28% use their aircraft for business
52% use for vacation travel
176,000 (86%) of the GA fleet is owned, leased
or operated by AOPA subscribers
• 107,550 (61%) own or lease an aircraft
personally or in partnership
• 28,210 (16%) own an aircraft in their own
business or a company they work for

Qualified buyers

73% graduated college or hold a higher degree
32% hold a doctoral or master’s degree
45% hold a top management job title
25% are self-employed or entrepreneurs

Buyers and influencers

51% purchased a flight planning “app” in the past year
38% purchased an aviation headset
30% purchased tires, wheels & brakes
30% purchased avionics & avionics systems
79% have encouraged or mentored an individual
to take flying lessons in the past five years
37% said their mentoring led to the
completion of a pilot certificate
14% said their mentoring led to the
purchase of an aircraft

Brand advocates

32% gave advice on the purchase of new or used aircraft
30% gave advice on aircraft and avionics systems
28% gave advice on an aviation college/university, academy
or flight school
26% gave advice on the purchase of aviation headsets

Buyers you can count on...in the next two years

64% plan to purchase recurrent training services
50% plan to purchase ADS-B products
23% plan to purchase aviation headsets
12% plan to purchase a hand held GPS
10% plan to purchase an angle of attack (AOA) system
10% plan to purchase engine replacement/overhaul
AAM Audit, December 2015, Erdos & Morgan 2016 Subscriber Study

 

RATES

FOUR COLOR **

SIZE 1X 6X 12X
Full Page $23,780 $22,135 $20,670
2/3 Page $17,770 $16,150 $15,085
1/2 Page Horizontal $13,500 $12,270 $11,475
1/3 Page $9,625 $8,760 $8,185
1/6 Page $4,840 $4,550 $4,280

COVERS (NON-CANCELABLE)

COVERS 1X 6X 12X
2 & 3 $27,965 $25,460 $22,805
4 $29,180 $26,565 $23,780

TWO COLOR

SIZE 1X 6X 12X
Full Page $17,845 $16,200 $15,140
2/3 Page $13,280 $12,070 $11,275
1/2 Page Horizontal $10,260 $9,330 $8,720
1/3 Page $7,810 $7,100 $6,635
1/6 Page $3,915 $3,555 $3,320

BLACK & WHITE *

SIZE 1X 6X 12X
Full Page $15,150 $13,780 $12,890
2/3 Page $11,060 $10,065 $9,395
1/2 Page Horizontal $8,405 $7,655 $7,150
1/3 Page $6,005 $5,455 $5,110
1/6 Page $3,080 $2,810 $2,620
1 Inch $630 $570 $525
Additional color charges of $100 for two-color, and $200 for four-color apply

MULTI-PAGE RATES ***

TYPE 12X 18X 24X 36X 48X
Black & White $12,040 $11,750 $11,445 $11,050 $10,830
2 Color $14,150 $13,790 $13,440 $13,100 $12,730
4 Color $19,345 $18,850 $18,345 $17,870 $17,390

CLASSIFIED RATE

TEXT COST (PER WORD)
Member $5.90
Non-member $9.40

SERVICE RATES FOR AOPA PILOT: A discount of up to 20% is available to qualified FAA-approved flight and ground schools; FBO's; hotels, motels, and resorts; travel agencies and commissions; nonprofit organizations, publishers, government entities, and mail-order firms selling products for a stated price and not available for general distribution. Publisher reserves the right to make final determination for qualification and amount of this rate.

2017 AD DEADLINES AOPA PILOT

ISSUE SPACE CLOSING AD MATERIALS DUE DIGITAL EDITION LIVE IN HOME DATES SHOW AND THEME ISSUES
January 11/11/16 11/17/16 12/6/16 12/8/16 – 12/13/16
February 12/9/16 12/15/16 01/10/17 1/12/17 – 1/17/17 U.S. Sport Aviation/Sebring - Pilot
March 1/20/17 1/26/17 2/14/17 2/16/17 – 2/21/16 Northwest Aviation - Pilot
Heli Expo (HAI) - Turbine
Women In Aviation - Turbine

Theme: Getaways
April 2/17/17 2/23/17 3/14/17 3/16/17 – 3/21/16 Sun N’ Fun - Pilot & Turbine
AEA - Pilot
Aero Friedricshafen - Turbine
May 3/17/17 3/23/17 4/1/17 4/13/17 – 4/18/17 Theme: Photography
June 4/21/17 4/27/17 5/16/17 5/18/17 – 5/23/17
July 5/19/17 5/25/17 6/13/17 6/15/17 – 6/20/17  
August 6/16/17 6/22/17 7/11/17 7/13/17 – 7/18/17 AirVenture - Pilot
September 7/14/17 7/20/17 8/8/17 8/10/17 – 8/15/17  
October 8/18/17 8/24/17 9/12/17 9/14/17 – 9/19/17 NBAA - Turbine
November 9/15/17 9/21/17 10/10/17 10/12/17 – 10/17/17 Theme: Gear
December 10/13/17 10/19/17 11/7/17 11/9/17 – 11/14/17  
January 2018 11/10/17 11/1/17 11/21/17 11/23/17 – 12/28/17  
SPECIFICATIONS

TRIM SIZE: 8-1/8” X 10-7/8”
BLEED SIZE: 8-3/8” X 11-1/4”

FULL-PAGE

BLEED: 8-3/8” x 11-1/4”
NON-BLEED: 7” x 10”

TWO-THIRDS

BLEED: 5-5/16” x 11-1/4”
NON-BLEED: 4-5/8” x 10”

ONE-HALF HORIZONTAL

BLEED: 8-3/8” x 5-9/16”
NON-BLEED: 7” x 4-15/16”

ONE-THIRD

VERTICAL NON-BLEED: 2-1/4” x 10”
VERTICAL BLEED: 3” x 11-1/4”
HORIZONTAL: 4-5/8” x 4-15/16”

ONE-SIXTH

VERTICAL: 2-1/4” x 4-15/16”
HORIZONTAL: 4-5/8” x 2-7/16”
ONE-INCH HORIZONTAL: 2-1/4” x 1”

SPACE UNITS INCHES WIDE INCHES DEEP FORMAT
1 Page 7 10 Non-Bleed
1 Page 8-3/8 11-1/4 Bleed
2/3 Page 4-5/8 10 Non-Bleed
2/3 Page 5-5/16 11-1/4 Bleed
1/2 Page Horizontal 7 4-15/16 Non-Bleed
1/2 Page Horizontal 8-3/8 5-9/16 Bleed
1/3 Page Horizontal 4-5/8 4-15/16 Non-Bleed
1/3 Page Vertical 2-1/4 10 Non-Bleed
1/3 Page Vertical 3 11-1/4 Bleed
1/6 Page Horizontal 4-5/8 2-7/16 Non-Bleed
1/6 Page Vertical 2-1/4 4-15/16 Non-Bleed
1 Inch 2-1/4 1 Non-Bleed

MINIMUM ADS ACCEPTED: 1 inch. Ads less than 1/6 page must be in even units with 2 1/4-inch maximum widths. Ads 1/6 page and larger must be standard units only. Bleed plate size 8 3/8 x 11 1/4 inches. Trim size 8 1/8 x 10 7/8 inches. Safety margin: Live matter must be kept 1/4 inch from trim. Page is three columns wide; each column is 2 1/4 inches wide by 10 inches deep.

CLASSIFIED ADVERTISING & MAILING INSTRUCTIONS A minimum of 10 words is required for classified ads. Prepayment discounts are as follows: 5% for six months, 10% for 12 months. Prepayment in full is required for all discounts. Credit cards are accepted as method of payment. The ad-insertion deadlines for display advertisements also apply to classified ads. Classified ads may be e-mailed to [email protected] or transmitted via facsimile machine to 301-695-2313.

ELECTRONIC FILE SPECIFICATIONS
—  Preferred format: PDF/X1A is the preferred file format for submission.
—  Resolution: All images/files should be high resolution 300 DPI. Total
Area or Ink Density is 300%.
—  Colors: Only use CMYK colors; convert spot colors to process. No RGB,
LAB or ICC profiles.
—  Fonts: Always embed all fonts. Do not allow font substitutions. Do not
use True Type fonts.
—  Transparency: All transparent objects must be flattened at a high
resolution. Avoid placing transparent objects on top of text of other
critical vector objects.

SUBMIT YOUR FILE
—  Visit https://aopa.sendmyad.com to set up an account.
Follow the instructions to submit your PDF file via this portal.
—  E-mail files to the following address: [email protected]
Failure to provide the required materials can negatively impact the
quality of reproduction and may result in production charges.

COMMISSIONS AND TERMS Agency commission: 15% of gross provided full payment is received within 30 days of invoice date. All invoices are payable upon receipt. Accounts not paid within these terms are subject to a late-payment finance charge computed at 1.5% per month (18% annual percentage rate) on any balance outstanding 30 days or more after billing date.

SPECIAL POSITION Add 10% per issue.

INSERTS Furnished inserts at black and white earned rate, less 10%. Additional mechanical inserting charges may be required. Other inserts and gatefolds are available; rates and specifications provided on request. Each side of an insert counts as one page, regardless of its dimensions. Charges do not include printing.

BLEED Accepted for 1/2 page horizontal, 2/3 page, 1/3 page vertical and full pages only.

* Contracts for 1/6 page or more earn the 6- or 12-time rate on larger space units up to 2/3 page when used within the contract year. Contracts for 1/3 page or more earn the 6- or 12-time rate on all larger space units when used within the contract year. The special rate may be used in combination with the four-color rates below to earn the most favorable black & white rate.

** Full-page black & white ads may be used in combination with four-color rates to earn the most favorable frequency. Fractional black &amo; white ads (1/3 page or larger) may be used only in combination with fractional color ads.

*** The rates apply whenever 12 full pages or more are used during the contract period.

TERMS AND CONDITIONS
General. By signing the AOPA Media Insertion Agreement, the Insertion Agreement and these Terms and Conditions shall constitute the entire agreement (“Agreement”) between Customer and the Aircraft Owners and Pilots Association (“AOPA”) regarding the publishing, public distribution and solicitation of Customer content in any AOPA Pilot, AOPA.org,or any related or affiliated media or publications in print, online, web/digital editions, video or otherwise of AOPA. Customer may use AOPA’s advertising insertion placement services (“Services”) only in accordance with this Agreement. This Agreement shall further apply to Agencies representing client and/or conducting business on behalf of another company in placing advertising with AOPA. No other contract or terms concerning your use of the Service may be created in any manner, unless expressly agreed to by AOPA in writing.

Payment. Payment is due Net 30 days from date of invoice. If payment is not received by AOPA by the due date and unless otherwise provided in the Agreement, then at AOPA's discretion (a) such charges may accrue interest at the rate of 1.5% of the outstanding balance per month, or the maximum rate permitted by law, whichever is lower, from the date such payment was due until the date paid, and/or (b) AOPA may immediately cease the term of the Agreement and pursue any remedies it may have in law or equity. Should AOPA be required to seek the services of an attorney/collection agency to enforce its rights under this Agreement, AOPA shall be entitled to recover reasonable attorney fees, legal costs, and other collection fees and costs incurred by that party in connection with such action, if AOPA is to prevail.

Rates. All Insertion Orders are accepted subject to provisions of the applicable rate card. All conditions, terms and rates are subject to change by AOPA without notice. Should a change in rates be made, space reserved may be cancelled by the Customer at the time the change becomes effective without incurring short rate charges, provided the advertisements published are consistent with the applicable agreed upon frequency or volume.

Terms and Termination. The Initial term of this Agreement shall be in accordance with the terms in the signed Insertion Agreement form and may be terminated by either Party no later than the published space closing date noted in the applicable Media Kit or rate card. This Agreement and any applicable Insertion may be terminated for cause upon material breach of any of the obligations per this Agreement which have not been cured upon thirty (30) days written notice to the breaching party.

Content and Changes. By using the Services, the Customer grants to AOPA the non-exclusive right to use Customer provided content and any applicable and related Intellectual Property rights in Trademark and Copyright needed to perform in accordance with the applicable scope of work in the Insertion. Customer warrants that nothing in the Customer content is defamatory, libelous, or invades the rights of privacy of any person. Customer further warrants that no part of the Customer content provided to AOPA infringes the Intellectual Property right of any 3rd party. Customer agrees to indemnify and hold harmless AOPA from any claim in law or equity that results from the content provided by Customer to AOPA. Customer agrees that: (a) Publication of the advertisement shall be solely at the discretion of AOPA and (b) AOPA shall have the right to remove the customer advertisement content as needed and appropriate. Positioning of the advertisements shall be at the discretion of AOPA. Cancellations or changes in the order may not be made by the Customer after the applicable issue closing date. Additional Terms and Conditions listed in AOPA Insertion Agreement.