AVIATION eBRIEF

Keep your company in front of aviation’s decision makers.

This daily e-newsletter is trusted by 197,000 pilots, aircraft owners, business leaders, industry insiders and legislators who care about the issues affecting general aviation. With its concise format and highly-targeted content covering issues ranging from policy to new technology, Aviation eBrief is considered daily reading for those who influence general aviation, including more than 60,000 non-AOPA members. With an open rate exceeding 37% you can be sure your ad will be seen and acted on.

REACH CIRCULATION FREQUENCY OPEN RATE
4,137,000 197,000 DAILY 3%
 
Readers

95% Male  5% Female
Average Age 61 Years
75% are aircraft owners
$1.4 million average household net worth
$245,000 average household income

Audience

Reaches key decision-makers
15,000 executive management/directors
19,700 owners or principals
7,900 presidents
5,800 CEOs
5,000 VPs, executive VPs, or senior VPs
660 legislators
Source: SmartBrief subscriber–supplied profile data, June 2016

 

OPEN ADVERTISING RATES

ADVERTISING OPPORTUNITY CURRENT ADVERTISERS NON ADVERTISERS
Leaderboard $493 per day/issue $600 per day/issue
News Section Option #1 and #2 $468 per day/issue $575 per day/issue

Add $25 per insertion for any type of creative change
Net rates apply. $25 change art fee.

 

MECHANICAL SPECIFICATIONS

LEADERBOARD (728X90)
Banner Placement: Above AVIATION eBRIEF masthead
Art Dimensions: Width = 728 pixels; Height = 90 pixels
File Size: 120k maximum
File Format: .gif, animated .gif, .jpg or .png
Resolution: 72 dpi minimum resolution
Animation: No limits
Linking: Include complete URL for hyperlinking
Alternate Text: Alternate text (100 characters max) can by embedded behind image
NEWS SECTION: OPTION 1 - LOGO TEXT SPONSORSHIP
Sponsorship Logo Placement: Logo plus text ad at top of News Section
Art Dimensions: Sponsor Logo: Width = 160 pixels; Height = 45 pixels
Ad Logo: Width = 120 pixels; Height = 110 pixels
File Size: 30k maximum
File Format:  .gif, .jpg
Resolution: 72 dpi minimum resolution
Animation: N/A
Linking: Include complete URL for hyperlinking
Text: 300 characters maximum, excluding spaces, includes a link to any page of your Web site
NEWS SECTION: OPTION 2 - BANNER SPONSORSHIP
Banner Placement:  In the news section
Art Dimensions: Sponsorship Logo: Width = 160 pixels; Height = 45 pixels 
Banner Width = 468 pixels; Height = 60 pixels
File Size: Sponsorship Logo: 30k maximum
Banner: 60k maximum
File Format: .gif, .jpg
Resolution:  72 dpi minimum resolution
Animation: N/A
Linking: Include complete URL for hyperlinking
Alernate Text: Alternate text (100 characters max) can be embedded behind image

AD DEADLINES
Signed insertion orders and materials due by noon (Eastern) on the Wednesday one week prior to the desired week of advertising.