AVIATION eBRIEF

GET YOUR ADVERTISING MESSAGE DELIVERED TO AVIATION DECISION MAKERS DAILY.

Featuring a concise format and targeted content, Aviation eBrief is AOPA's daily electronic newsletter read by more than 170,000 aviation buyers, decision makers, business leaders, legislators, and aircraft owners, including over 60,000 non-AOPA members.

Topics on AOPA's daily news clipping service span regulatory policy issues, new technologies, and trends, Aviation eBrief is considered a daily must-read for those whose decisions influence general aviation.

FREQUENCY CIRCULATION OPEN RATE AVERAGE CTR
DAILY 170K 38% 0.23%*
 
Readers

95% Male  5% Female
Average age 61 years
75% are aircraft owners
$245K average household income
$1.4M average household net worth

Audience

170,000 opt-in subscribers including:
60,000 non-AOPA members
41,160 executive management/directors
22,102 owners or principals
8,854 presidents
6,446 CEOs
4,644 VPs, executive VPs, or senior VPs
989 legislators
Source: SmartBrief subscriber–supplied profile data, June 2016

Decision makers

Individual/corporate aircraft purchases
Maintenance/service decisions
Avionics/equipment upgrades
EFB/cockpit technology

Focused content

Topics span regulatory policy issues, new technologies,
and trends. Aviation eBrief is considered a daily must read
for those whose decisions influence general aviation.

 

OPEN ADVERTISING RATES

ADVERTISING OPPORTUNITY RATES AVAILABILITY
1. Super Leaderboard (728x180) $525 per day/issue limit one per issue
2. Regular leaderboard (728x90) $493 per day/issue limit one per issue
NEWS SECTION OPTIONS
3. Big Box Ad Unit (300x250, 120x60 + text) $485 per day/issue limit one per issue
4. Med Rectangle (300x250) $475 per day/issue limit one per issue
5. Logo/Text Sponsorship (120x110, 160x45 + text) $468 per day/issue unlimited
6. Banner Sponsorship (468x60, 160x45) $468 per day/issue unlimited

Net rates apply.

 

SPECIFICATIONS

These file specifications apply to all ad units. File Format: .gif, .jpg; Resolution: 72dpi, Include complete URL for hyperlinking.

1. SUPER LEADERBOARD (728X180)
Banner Placement: Above AVIATION eBRIEF masthead
Art Dimensions: Width = 728 pixels; Height = 180 pixels
File Size: 90k max
Animation: No limits
Alternate Text: Alternate text (100 characters max) can by embedded behind image
2. LEADERBOARD (728X90)
Banner Placement: Above AVIATION eBRIEF masthead
Art Dimensions: Width = 728 pixels; Height = 90 pixels
File Size: 120k max
Animation: No limits
Alternate Text: Alternate text (100 characters max) can be embedded behind image
3. BIG BOX AD UNIT (300x250, 120x60 + text)
Sponsorship Logo Placement: Logo plus text ad at top of News Section
Art Dimensions: Ad Logo:
Width = 120 pixels
Height = 60 pixels
Ad Image:
Width = 300 pixels
Height = 250 pixels
File Size: 30k max
Animation: N/A
Text: 300 characters maximum,
excluding spaces
4. MEDIUM RECTANGLE (300x250)
Sponsorship Logo Placement: N/A
Art Dimensions: Width = 300 pixels
Height = 250 pixels
File Size: 30k max
Animation: No limits
Alernate Text: N/A
5. LOGO TEXT SPONSORSHIP (120x110, 160x45 + text)
Sponsorship Logo Placement: Logo plus text ad at top of News Section
Art Dimensions: Sponsor Logo:
Width = 160 pixels
Height = 45 pixels
Ad Logo:
Width = 120 pixels
Height = 110 pixels
File Size: 30k max
Animation: N/A
Text: 300 characters maximum, excluding spaces, includes a link to any page of your website
6. BANNER SPONSORSHIP (468x60, 160x45)
Banner Placement: In the news section
Art Dimensions: Sponsorship Logo:
Width = 160 pixels
Height = 45 pixels
Banner:
Width = 468 pixels
Height = 60 pixels
File Size: Sponsorship Logo: 30k max
Banner: 60k maximum
Animation: N/A
Alternate Text: Alternate text (100 characters max) can be embedded behind image

AD DEADLINES
Signed insertion orders and materials due by noon on the Wednesday one week prior to the desired week of advertising.

ELECTRONIC FILE SPECIFICATIONS
— Please call the AOPA production department for information
on sending files.
— Telephone: 301-695-2336
— Email files to the following address: [email protected]

TERMS AND CONDITIONS

General. By signing the AOPA Media Insertion Agreement, the Insertion Agreement and these Terms and Conditions shall constitute the entire agreement ("Agreement") between Customer and the Aircraft Owners and Pilots Association ("AOPA") regarding the publishing, public distribution and solicitation of Customer content in any AOPA Pilot, AOPA.org, or any related or affiliated media or publications in print, online, web/digital editions, video or otherwise of AOPA. Customer may use AOPA's advertising insertion placement services ("Services") only in accordance with this Agreement. This Agreement shall further apply to Agencies representing client and/or conducting business on behalf of another company in placing advertising with AOPA. No other contract or terms concerning your use of the Service may be created in any manner, unless expressly agreed to by AOPA in writing.

Payment. Payment is due Net 30 days from date of invoice. If payment is not received by AOPA by the due date and unless otherwise provided in the Agreement, then at AOPA's discretion (a) such charges may accrue interest at the rate of 1.5% of the outstanding balance per month, or the maximum rate permitted by law, whichever is lower, from the date such payment was due until the date paid, and/or (b) AOPA may immediately cease the term of the Agreement and pursue any remedies it may have in law or equity. Should AOPA be required to seek the services of an attorney/collection agency to enforce its rights under this Agreement, AOPA shall be entitled to recover reasonable attorney fees, legal costs, and other collection fees and costs incurred by that party in connection with such action, if AOPA is to prevail.

Rates. All Insertion Orders are accepted subject to provisions of the applicable rate card. All conditions, terms and rates are subject to change by AOPA without notice. Should a change in rates be made, space reserved may be cancelled by the Customer at the time the change becomes effective without incurring short rate charges, provided the advertisements published are consistent with the applicable agreed upon frequency or volume.

Term and Termination. The Initial term of this Agreement shall be in accordance with the terms in the signed Insertion Agreement form and may be terminated by either Party no later than the published space closing date noted in the applicable Media Kit or rate card. This Agreement and any applicable Insertion may be terminated for cause upon material breach of any of the obligations per this Agreement which have not been cured upon thirty (30) days written notice to the breaching party.

Content and Changes. By using the Services, the Customer grants to AOPA the non-exclusive right to use Customer provided content and any applicable and related Intellectual Property rights in Trademark and Copyright needed to perform in accordance with the applicable scope of work in the Insertion. Customer warrants that nothing in the Customer content is defamatory, libelous, or invades the rights of privacy of any person. Customer further warrants that no part of the Customer content provided to AOPA infringes the Intellectual Property right of any 3rd party. Customer agrees to indemnify and hold harmless AOPA from any claim in law or equity that results from the content provided by Customer to AOPA. Customer agrees that: (a) Publication of the advertisement shall be solely at the discretion of AOPA and (b) AOPA shall have the right to remove the customer advertisement content as needed and appropriate. Positioning of the advertisements shall be at the discretion of AOPA. Cancellations or changes in the order may not be made by the Customer after the applicable issue closing date. Additional Terms and Conditions listed in AOPA Insertion Agreement.

 

*National Public Media states average CTR on display banners is 0.2%