AOPA ePILOT AND eFLIGHT TRAINING NEWSLETTERS

Link your brand with the best sources for timely aviation news.

These are the two largest and most read weekly electronic general aviation newsletters, which makes them the the perfect channels for frequent contact with your customers.


FREQUENCY
ePILOT CIRCULATION ePILOT OPEN RATE eFLIGHT TRAINING CIRCULATION eFLIGHT TRAINING OPEN RATE
WEEKLY 225K 34% 74K 32%
 
AOPA ePilot readers

79% of pilots read AOPA ePilot regularly
95% Male 5% Female
Average age 58 years
$253K average household income
$1.33M average household net worth

AOPA eFlight Training readers

92% Male  8% Female
Average age 50 years
$192K average household income
$870K average household net worth

Impulse buyers

Have purchased in past 12 months
51% flight app
35% tires, wheels, brakes
30% avionics
24% headsets

What these readers visit advertiser websites to find

Pricing 85%
Product specs 79%
Product photos 54%
Contact info 50%
Service info 48%
Aircraft virtual tours 43%
Ordering options 42%

Targeted

Customized state, regional and airport radius lets you reach customers close to home. Targeting based on select categories of interest are also available.

Special editions

Editions are produced for Sun 'n Fun, AirVenture and NBAA which offer exclusive advertising opportunities.

 

RATES

ADVERTISING OPPORTUNITY ePILOT & eFLIGHT
TRAINING
COMBO
NET MONTHLY RATE
ePILOT
ONLY NET
eFLIGHT TRAINING
ONLY NET
PER REGION PER STATE
Top Leaderboard (Sponsor) 728 x 90 $8,800 $7,150 $2,200 n/a n/a
Bottom Leaderboard 728 x 90 $5,000 $4,620 $1,515 $1,055 $715
Large Text 180 x 150 tile + 70 words $4,950 $4,400 $1,375 $1,000 $570
Standard Text 120 x 90 + 40 words $3,850 $3,300 $1,100 $715 $285

AOPA ePILOT/eFLIGHT TRAINING SPECIFICATIONS

AD UNIT SIZE FORMAT SPECIFICATIONS
Top Leaderboard 728 x 90 .jpg, .gif 72 dpi min. resolution
File size limited to 40KB.
No Flash or HTML.
No Alt Text
Bottom Leaderboard 728 x 90 .jpg, .gif 72 dpi min. resolution
File size limited to 80KB.
No Flash or HTML.
No Alt Text
Large Text* 180 x 150 + 70 Words .jpg, .gif 72 dpi min. resolution
File size limited to 30KB.
No Flash or HTML.
No Alt Text
Standard Text** 120 x 90 + 40 Words .jpg, .gif 72 dpi min. resolution
File size limited to 25KB
No Flash or HTML.
No Alt Text

*  Headline max of 50 characters with spaces and body is maximum of 70
    words text with spaces – max of 5 lines (incl. Headline)
** Headline max of 50 characters with spaces and body is maximum of 40
    words text with spaces – max of 3 lines (inc. Headline)

Ads Format Guidelines:
•  No Headlines wrapping
•  No Bullet Points
•  No italics, bold, or underline in body copy
•  Headlines are required for text ads
•  No wrapping to a second line for call to action
•  One link for both text and image

 

ePilot Regional Ad Map

 ePilot Regional Ad Map