AOPA Advertising research solutions enable advertisers to communicate with our audience via custom research. We offer limited access via specialized surveys that allow you to seek additional insight that can help drive sales and increase loyalty.
Erdos & Morgan 2011 General Aviation Publication Reader Preference Study
Custom Studies - Neither AOPA Pilot or the Advertisers were identified as sponsors of the surveys.
Client - Aspen Avionics - July 2011
A survey was conducted among 1,000 aircraft owners selected on an nth name basis from the FAA Registry and 1,000 names consisting of aircraft owners with Aspen Avionics products for a total or 2,000 names. The purpose of the study was to determine brand awareness among avionics manufacturers as well as purchasing trends in the general avionics market. Questions about print publication and opt-in electronic newsletter readership were also included. The readership results follow:
Which of the following publications do you read regularly? (That is at least 3 out of 4 issues published.)
| OWNERS LIST | FAA REGISTRY LIST | ASPEN LIST |
| AOPA PILOT | 93% | 94% |
| AVIATION INTERNATIONAL NEWS | 1% | 5% |
| BUSINESS & COMMERCIAL AVIATION | 4% | 12% |
| FLYING | 40% | 56% |
| PLANE & PILOT | 24% | 23% |
| PROFESSIONAL PILOT | 2% | 7% |
| SPORT AVIATION | 33% | 27% |
| TWIN & TURBINE | 3% | 10% |
Which of the following Opt-In Internet Aviation News Services do you receive and read regularly?
| OWNERS LIST | FAA REGISTRY LIST | ASPEN LIST |
| AERO-NEWS PROPWASH | 3% | 4% |
| AOPA EPILOT NEWSLETTER | 72% | 77% |
| AOPA AVIATION EBRIEF DAILY NEWSLETTER | 49% | 56% |
| NBAA AVIATION UPDATE | 2% | 6% |
| AVWEB FLASH NEWSLETTER | 20% | 41% |
| AVIATION WEEK AVIATION DAILY | 7% | 29% |
| EAA E-HOTLINE | 31% | 12% |
Client - Textron Lycoming - July 2010
A survey was conducted among 2,000 general aviation piston aircraft owners selected on an nth-name basis from the FAA Registry. The purpose of the study was to determine brand awareness of Textron Lycoming and competitive engine manufacturers. The study also provided information about factors pilots consider important when purchasing or overhauling an engine for their aircraft. Questions about publication readership were also included.
Which of the following publications do you read regularly? (That is at least 3 out of 4 issues published.)
| AOPA PILOT | 86.44% |
| AVIATION MAINTENANCE | 7.63% |
| FLYING | 35.03% |
| PILOT GETAWAYS | 1.86% |
| PILOT JOURNEY | 1.69% |
| PLANE & PILOT | 18.08% |
| SPORT AVIATION | 33.62% |
| TRADE-A-PLANE | 38.98% |
Client - Goodyear Aircraft Tire - April 2010
A survey was conducted among 2,000 general aviation aircraft owners selected on an nth-name basis from the FAA Registry. The purpose of the study was to determine brand awareness of Goodyear Aircraft Tires and competitive tires as well as learning about factors pilots consider important when purchasing tires for their aircraft. Questions about publication readership were also included.
Which of the following publications do you read regularly? (That is at least 3 out of 4 issues published.)
| AOPA PILOT | 82.30% |
| AOPA FLIGHT TRAINING | 15.31% |
| AVIAITON INTERNATIONAL NEWS | 3.51% |
| BUSINESS & COMMERCIAL AVIATION | 7.34% |
| FLYING | 42.11% |
| PLANE & PILOT | 24.40% |
| TWIN & TURBINE | 4.78% |
| PROFESSIONAL PILOT | 5.58% |
| SPORT AVIATION | 29.87% |
| TRADE-A-PLANE | 54.23% |
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