AOPA FLIGHT TRAINING

Train future customers to prefer your brand.

With content specialized for students, instructors, and new pilots who are adding to their ratings, AOPA Flight Training is the only magazine dedicated to serving this valuable audience. Each issue gives you access to customers who are still forming their buying preferences—often before they're on the FAA roster! What better way to build your customer base than with these eager new aviators and first-time buyers.

REACH TOTAL CIRCULATION DIGITAL CIRCULATION BONUS
DISTRIBUTION
FREQUENCY
141,280 88,300 20,000 9,300 TO FLIGHT SCHOOLS, & AVIATION EVENTS MONTHLY
 
AOPA Flight Training

85% of Flight Training readers have read
three or four of the last four issues
71% have read all four of the last four
issues published
90% believe that Flight Training Magazine
provides exactly the type of content
they like to read
75% said that “articles in Flight Training have
encouraged me to continue with my
training and earn additional certificates,
ratings and endorsements”

Print ciculation breakdown

51,000 paid subscriptions
26,000 controlled subscriptions
2,000 colleges and universities
6,000 air show distribution
3,300 flight schools

Audience - key demographics

92% Male   8% Female
$192,000 - Average household income
$870,000 - Average household net worth
45% are students
21% are private pilots
12% hold commercial/ATP certificates
8% are Certified Flight Instructors

Actively training

45% are student pilots shopping for pilot
supplies, aviation merchandise and
dreaming of owning their first airplane
21% hold a private pilot certificate and
33% plan to upgrade in the next 12 months

Actively buying

Within six months of starting flight training
85% purchased a mechanical flight computer
65% purchased a “passive” aviation headset
61% purchased eyewear/sunglasses
41% purchased aviation apparel
33% purchased an “ANR” aviation headset
28% purchased a watch
28% purchased a flight planning/
navigation "app"
14% purchased a used aircraft
2% purchased a new aircraft

Qualified buyers

26% personally own an aircraft
8% have an equity interest in a flying
club aircraft
6% own an aircraft in partnership
2016 Flight Training Magazine Readership Study; Flight
Training Online Survey 2016; AOPA database

 

RATES

FOUR COLOR **

SIZE 1X 3X 6X 12X 18X 24X
Full Page $10,565 $10,040 $9,520 $9,080 $8,630 $8,105
2/3 Page $8,035 $7,635 $7,215 $6,910 $6,565 $6,175
1/2 Page $5,915 $5,620 $5,330 $5,080 $4,830 $4,535
1/3 Page $4,125 $3,910 $3,720 $3,545 $3,370 $3,170
1/6 Page $2,325 $2,215 $2,095 $2,010 $1,910 $1,795

COVERS *** (NON-CANCELABLE)

COVERS COST
3rd Cover $9,990
4th Cover $10,470

TWO COLOR

SIZE 1X 3X 6X 12X 18X 24X
Full Page $9,425 $8,965 $8,485 $8,105 $7,700 $7,240
2/3 Page $7,175 $6,810 $6,450 $6,160 $5,860 $5,510
1/2 Page $5,295 $5,020 $4,755 $4,535 $4,305 $4,050
1/3 Page $3,535 $3,500 $3,310 $3,165 $3,010 $2,830
1/6 Page $2,080 $1,980 $1,875 $1,780 $1,685 $1,590

BLACK & WHITE *

CLASSIFIED RATE

SIZE 1X 3X 6X 12X 18X 24X
Full Page $7,410 $7,175 $6,790 $6,490 $6,170 $5,795
2/3 Page $5,735 $5,455 $5,170 $4,935 $4,690 $4,400
1/2 Page $4,230 $4,015 $3,800 $3,635 $3,445 $3,240
1/3 Page $2,950 $2,795 $2,655 $2,545 $2,410 $2,270
1/6 Page $1,675 $1,590 $1,485 $1,435 $1,355 $1,275
1 Inch $160 $155 $150 $145 N/A N/A
1 Inch added charge: Two Color $75  Four Color $100
TEXT COST (PER WORD)
Per Word $2.64
SPECIFICATIONS

TRIM SIZE: 8-1/8” X 10-7/8”
BLEED SIZE: 8-3/8” X 11-1/4”

FULL-PAGE

BLEED: 8-3/8” x 11-1/4”
NON-BLEED: 7” x 10”

TWO-THIRDS

BLEED: 5-5/16” x 11-1/4”
NON-BLEED: 4-5/8” x 10”

ONE-HALF HORIZONTAL

BLEED: 8-3/8” x 5-9/16”
NON-BLEED: x 4-15/16”

ONE-THIRD

VERTICAL NON-BLEED: 2-1/4” x 10”
VERTICAL BLEED: 3” x 11-1/4”
HORIZONTAL: 4-5/8” x 4-15/16”

ONE-SIXTH

VERTICAL: 2-1/4” x 4-15/16”
HORIZONTAL: 4-5/8” x 2-7/16”
ONE-INCH HORIZONTAL: 2-1/4” x 1”

SPACE UNITS INCHES WIDE INCHES DEEP FORMAT
1 Page 7 10 Non-Bleed
1 Page 8-3/8 11-1/4 Bleed
2/3 Page 4-5/8 10 Non-Bleed
2/3 Page 5-5/16 11-1/4 Bleed
1/2 Page Horizontal 7 4-15/16 Non-Bleed
1/2 Page Horizontal 8-3/8 5-9/16 Bleed
1/3 Page Horizontal 4-5/8 4-15/16 Non-Bleed
1/3 Page Vertical 2-1/4 10 Non-Bleed
1/3 Page Vertical 3 11-1/4 Bleed
1/6 Page Horizontal 4-5/8 2-7/16 Non-Bleed
1/6 Page Vertical 2-1/4 4-15/16 Non-Bleed
1 Inch 2-1/4 1 Non-Bleed

CLASSIFIED ADVERTISING AND MAILING INSTRUCTIONS Rates are $2.64 per word. A minimum of 10 words is required for ads. Prepayment discounts are as follows: 5% for six month, 10% for 12 months. Prepayment in full is required for all discounts. Credit cards are accepted as method of payment. The ad insertion deadlines for display advertisements also apply to classified ads. Classified ads may be mailed to: AOPA Advertising Department, Attention: Donna Stoner, 421 Aviation Way, Frederick, MD 21701 emailed to [email protected] or transmitted via facsimile machine to 301/695-2396.

DISCOUNT FOR FLIGHT TRAINING: A discount of up to 10% of the general rate is available to qualified FAA-approved flight and ground schools; FBO's; travel agencies and resorts; nonprofit organizations, government entities, and direct-response firms selling products for a stated price and not available for general distribution. Publisher reserves the right to make final determination for qualification at this rate.

RATES AND COMMISSIONS Agency commission: 15% of gross provided full payment is received within 10 days of invoice date. All invoices are payable upon receipt. Accounts not paid within these terms are subject to a late-payment finance charge computed at 1 1/2% per month (18% annual percentage rate) on any balance outstanding 60 days or more after billing date.

SPECIAL POSITION Add 10% per issue.

FURNISHED INSERTS Consult your sales representative for costs and specifications.

BLEED Accepted for 1/2 page horizontal, 2/3 page, 1/3 page vertical and full pages only.

2017 FLIGHT TRAINING SCHEDULE

ISSUE SPACE CLOSING AD MATERIALS DUE DIGITAL EDITION LIVE IN HOME DATES SHOW AND THEME ISSUES
January 11/28/16 11/2/16 11/22/16 12/1/16 - 12/06/16
February 12/2/16 12/7/16 12/27/16 12/29/16 – 1/3/17 U.S. Sport Aviation/Sebring
March 1/6/17 1/11/17 1/31/17 2/2/17 – 2/7/17 Northwest Aviation
Collegiate Connection
April 2/3/17 2/8/17 2/28/17 3/2/17 – 3/7/17 Women In Aviation
May 3/3/17 3/8/17 3/28/17 3/30/17 – 4/4/17 Sun N’ Fun
Aero Friedricshafen

Collegiate Connection
June 4/7/17 4/12/17 5/2/17 5/4/17 – 5/9/17
July 5/5/17 5/10/17 5/30/17 6/1/17 – 6/6/17
August 6/2/17 6/7/17 6/27/17 6/29/17 – 7/4/17 AirVenture
Collegiate Connection
September 6/30/17 7/5/17 7/25/17 7/27/17 – 8/1/17
October 8/4/17 8/9/17 8/29/17 8/31/17 – 9/5/17
November 9/1/17 9/6/17 9/26/17 9/28/17 – 10/3/17
December 9/29/17 10/4/17 10/24/17 10/26/17 – 10/31/17 Collegiate Connection
January 2018 10/27/17 11/1/17 11/21/17 11/23/17 – 11/28/17