AOPA.ORG

Be where the pilots are when they're online.

Put your brand in front of the most general aviation pilots and aircraft owners on the planet…and on the web with AOPA.org, boasting over 590,000 unique visitors and more than 2.4 million page views each month. With 53% of our visitors who say AOPA.org influenced their aircraft or avionics online purchases, it is the most frequented website for pilots looking to get the most out of their flying experience featuring the tools that help make it all possible. What’s more, your digital ads and native campaigns on AOPA.org can be measured with customized metric reports.

REACH PAGE VIEWS/
MONTH
UNIQUE VISITORS/MONTH VISITS/
MONTH
DURATION
590,000 2,400,000 590,000 1,000,000 2:45 MINUTES AVERAGE VISIT
 
Visitors

83% Male  17% Female
Average Age 55 Years
$1.37 million average household net worth
$258,000 average household income

Active buyers

90% have made an online purchase of an
aviation product over the Internet in the
past 12 months.
79% use the Internet to access flight planning
and weather information and 81% use a
mobile device to access their flight
planningand weather information.
$1,479 the average annual online
aviation purchase

Audience

Active Aviation Buyers – In the Next 2 Years
64% (176,312) plan to purchase recurrent
flight training
50% (137,744) plan to purchase
ADS-B products
38% (104,685) plan to purchase avionics and
aircraft systems
12% (33,059) plan to overhaul or purchase a
new aircraft engine
10% (27,549) plan to finance a new or
used aircraft

AOPA.ORG Sections

Get access to highly-engaged aviators.

Go Fly / Destinations / AOPA Flight Planner

Whether pilots and their families are reading about a new place to fly to, setting the aircraft profile for their next flight, or planning an adventure using real-time weather maps and chart overlays, drag-and-drop waypoint editing, the latest TFRs, airport fuel pricing, and more, Go Fly on AOPA.org showcases these easy-to-use online resources. Reach these active aviators while they’re involved in making key flight and travel decisions.

360,000 page views per month
110,000 unique visitors per month
284,000 visits per month
5:07 minutes average visit duration

AOPA Airports

Deliver your ad message the moment pilots are planning
their next flight.

Pilots on the move turn first to AOPA Airports, an integral part of our online planning tools that help pilots gather the information they need to prepare for every flight. AOPA Airports is the first stop for tens of thousands of pilots as they prepare for everything from business trips to family vacations. You can reach these pilots with your message right when they’re making decisions about their next flight.

145,000 page views per month
40,000 unique visitors per month
107,000 visits per month

 

RATES AND SPECIFICATIONS

AD UNIT HOMEPAGE CPM ROS CPM TARGETING
970x90 Pushdown (expands to 970x415)(Top) $79.00 $66.00 Add 20%
970x90 Super Leaderboard (Top) $66.00 $55.00 Add 20%
970x90 Interrupter (Middle) $60.00 N/A N/A
300x600 Half Page (Right Rail Only)
(expands to 600x600)
N/A $39.00 Add 20%
300x250 Medium Rectangle (Right Rail or Embedded)(expands to 600X250) $46.00 $36.00 Add 20%
728x90 Leaderboard (Footer) $15.00 $13.00 Add 20%
PUSHDOWN (970x90) SUPER LEADERBOARD AND INTERRUPTER (970x90) MEDIUM RECTANGLE (300x250)
Ad Location: Top of Page Content

Super Leaderboard:
Top of Page Content

Interrupter:
Middle of homepage Content

Right column, towards the top of the page; Embedded in content towards left of page of article pages.
Initial Dimensions: Width = 970 pixels;
Height = 90 pixels
Width = 970 pixels;
Height = 90 pixels
Width = 300 pixels;
Height = 250 pixels
Expandable Dimensions: Width = 970 pixels;
Height = 415 pixels
Does not expand. Width = 600 pixels;
Height = 250 pixels
Expansion Direction: Down Does not expand. Left
Initial File Size: 200k 200k 200k
Subsequent Max Polite File Load Size: 300k 300k 300k
HALF-PAGE (300x600) LEADERBOARD (728x90)(FOOTER)
Ad Location: Right column, towards the top of the page or embedded in content at center of page Centered at the end of page content
Initial Dimensions: Width = 300 pixels;
Height = 600 pixels
Width = 728 pixels; Height = 90 pixels
Expandable Dimensions: Width = 600 pixels;
Height = 600 pixels
Width = 728 pixels; Height = 315 pixels
Expansion Direction: Left Down
Initial File Size: 200k 200k
Subsequent Max Polite File Load Size: 300k 300k
MECHANICAL SPECIFICATIONS
File Format: Rich Media, HTML5, .jpeg or .gif
Resolution: 72 dpi minimum resolution
Max Animation Length: 15 sec.
Max Video Length: 30 sec.
Max Animation Frame Rate: 24 fps
Z-Index Range (Non-Expandable/Expandable): 0 - 4,999 / 5,000 - 1,999,999 (for entire ad unit)
Audio Initiation: Must be user-initiated (on click: mute/ un-mute); default state is muted
Minimum Required Controls: Mouse On/Off for expansion
Video must include: Play, Pause, Mute (volume control to zero (0) output may be included instead of or in addition to Mute control)
Labeling Requirements, Font Size, etc. Ad unit content must be clearly distinguishable from normal webpage content (i.e. ad unit must have clearly defined borders and not be confused with normal page content)
Links: Include complete URL for hyperlinking
Submission Lead-Time: 5 business days before campaign start.
Implementation Notes & Best Practices: Best Practice: For times when the user’s browser does not support creative functionality (i.e. Rich Media), provide a standard image file.
AOPA AIRPORTS LANDING PAGE (SEARCH PAGE)
Leaderboard 728 x 90 $63 per 1,000 impressions OR $50,000 exclusive sponsorship (annual commitment)
STATE INDEX PAGE 300x250 $63 per 1,000 impressions
RUN OF SECTION
Leaderboard 728 x 90 $63 per 1,000 impressions
300x600 Half Page (Right Rail Only) N/A
AIRPORT-TARGETED PAGE
Rectangle 300 x 100 $825/year
Leaderboard 728 x 90 $2,145/year
AIRPORT BUSINESS MANAGER PAGE
728x90 Leaderboard on Airport and Business Listing Manager Page $500/year ($1,500 value)

Commissions and terms
Premium charged for content-specific placement and rich media formats. Integrated print and web advertising discounts may apply. All rates are quoted as Net to AOPA. Text and HTML text ads are encouraged.

Electronic file specifications
Please call the AOPA production department for information
 on sending files.
Telephone: 301-695-2155
Email files to the following address: [email protected]

AOPA Lifestyle Collection

Make pilots an offer they can’t refuse.

AOPA Lifestyles is a membership discount program that puts your best offer in front of 320,000+ active pilots all year long.

With 4,600 visits per month (only AOPA members), Lifestyles advertisers enjoy high CTRs, conversions and lasting brand impressions.

This core member benefit—residing in the Member Benefits section of AOPA.org—is promoted in AOPA’s direct mail and email marketing to members, as well as our print and digital publications in order to keep your company’s offer top-of-mind for members. Pilots are anxious to buy from companies that cater to their unique needs and that support their aviation advocacy organization – AOPA.

45,000 page views per month
2,300 unique visitors per month
4,600 visits per month
1:55 minutes average visit duration
Source: Google Analytics June 2016

DESIGN YOUR BEST OFFER

12 categories to showcase your product or service offer
Create your company's bst offer of at least 10% discount for AOPA members
Direct link to your URL
Premium or standar listings

 

RATES AND SPECIFICATIONS

Design your best offer that is especially for AOPA members with a discount value of at least $10.00 (or equivalent) or 10% off retail. The first sentence of your company listing will be bolded to include your best offer. You can provide a promo code for members to use on your website, when calling to place an order, or provide us with the link to a unique landing page for the special AOPA member discount.

TYPE SPECS COST
Annual Standard Text Listing Single Category •  Description of up to 40 words with first
   sentence bolded
•  3 lines of contact information
•  Hyperlink to website
$2,200
Annual Premium Text Listing Up to 3 Categories •  Description of up to 65 words with first
   sentence bolded
•  3 lines of contact information
•  Hyperlink to website
•  Your company logo in .jpg or .gif, 150
   pixels wide, vector art preferred
$2,750