AOPA ePILOT AND eFLIGHT TRAINING NEWSLETTERS

Link your brand with the best sources for timely aviation news.

AOPA ePilot and eFlight Training e-newsletters are delivered to a combined total of nearly 300,000 inboxes every Friday, making them the perfect communication tools for frequent and welcomed contact with your customers. In fact, AOPA ePilot is the world’s largest and most read general aviation e-newsletter, covering industry news and events, product information, flight notices and more. And eFlight Training is the only newsletter of its kind targeted directly to the training community, with areas of interest to new pilots, student pilots and flight instructors alike.

COMBINED REACH COMBINED CIRCULATION FREQUENCY ePILOT CIRCULATION eFLIGHT TRAINING CIRCULATION
1,372,500 297,000 WEEKLY 222,000 75,000
 
Visitors

79% of pilots read AOPA ePilot regularly
95% Male  5% Female
Average Age 58 Years
$253,000 average household income
$1.33M average household net worth

What these readers visit advertiser websites to find:

Pricing - 85% Product specs - 79% Product photos - 54% Contact info - 50% Service info - 48% Aircraft virtual tours - 43% Ordering options - 42%

Targeted

Customized state, regional and airport radius lets you reach customers close to home. Targeting based on select categories of interest are also available.

Special editions

Editions are produced for Sun ‘n Fun, AirVenture and NBAA which offer exclusive advertising opportunities.

 

RATES

ADVERTISING OPPORTUNITY ePILOT & eFLIGHT
TRAINING
COMBO
NET MONTHLY RATE
ePILOT
ONLY NET
eFLIGHT TRAINING
ONLY NET
PER REGION PER STATE
Top Leaderboard (Sponsor) 728 x 90 $8,800 $7,150 $2,200 n/a n/a
Bottom Leaderboard 728 x 90 $5,000 $4,620 $1,515 $1,055 $715
Large Text 180 x 150 tile + 70 words $4,950 $4,400 $1,375 $1,000 $570
Standard Text 120 x 90 + 40 words $3,850 $5,300 $1,100 $715 $285

AOPA ePILOT/eFLIGHT TRAINING SPECIFICATIONS

AD UNIT SIZE FORMAT SPECIFICATIONS
Top Leaderboard 728 x 90 .jpg, .gif 72 dpi min. resolution
File size limited to 40KB.
No Flash or HTML.
No Alt Text
Bottom Leaderboard 728 x 90 .jpg, .gif 72 dpi min. resolution
File size limited to 80KB.
No Flash or HTML.
No Alt Text
Large Text* 180 x 150 + 70 Words .jpg, .gif 72 dpi min. resolution
File size limited to 30KB.
No Flash or HTML.
No Alt Text
Standard Text** 120 x 90 + 40 Words .jpg, .gif 72 dpi min. resolution
File size limited to 25KB
No Flash or HTML.
No Alt Text

*  Headline max of 50 characters with spaces and body is maximum of 70
    words text with spaces – max of 5 lines (incl. Headline)
** Headline max of 50 characters with spaces and body is maximum of 40
    words text with spaces – max of 3 lines (inc. Headline)

Ads Format Guidelines:
•  No Headlines wrapping
•  No Bullet Points
•  No italics, bold, or underline in body copy
•  Headlines are required for text ads
•  No wrapping to a second line for call to action
•  One link for both text and image

 

ePilot Regional Ad Map

 ePilot Regional Ad Map