• 90% of private pilots
  • 86% of commercial pilots
  • 76% of flight instructors
  • 73% of student pilots
  • 67% of airline transport pilots
Above all else, I'm a Pilot.
Top recreational pursuit 84% flying
Influencer 75% have encouraged or mentored
an individual to take flying lessons
AOPA membership 9 years average
Hours flown last 12 mos. 91.3 hours average
Own/Lease/Share aircraft 83%
Gender 95% male; 5% female
Education 90% college educated
Occupation 90% professional/managerial
33% self-employed/entrepreneurs
HHI $201,000 average
HHI Net Worth $1.34 million average
Median age 54 years
Home 93% own home and 29% own
second home
Tech wizard/acceptor 67%
Avid traveler 60% domestic and 51% international
Source: Erdos & Morgan 2007 Market Study
Erdos & Morgan 2006 Subscriber Study, AOPA 2009 Lifestyle Study
Plan to purchase:
New aircraft 10%
[purchase/lease]
Used aircraft 29%
Avionics & aircraft systems 35%
Aircraft parts & supplies 40%
Pilot merchandise 53%