• 400,000 visitors per month
  • 1,066,00 visits per month
  • 8:24-minute visit duration
  • 4,081,000 page views per month

 

 

 

In addition to AOPA.org, the flagship website, also is a special site just for new and student pilots and their instructors.

The AOPA Flight Training website delivers:

  • 44,000 visitors per month
  • 34,000 unique visitors per month
  • 116,000 page views per month

And within AOPA.org, special sections deliver pilots at key decision-making points, including when they are planning their next flights.

The AOPA Flight Planner delivers:

  • 360,000 visits per month
  • 90,000 unique visitors per month
  • 1,500,000 page views per month

The AOPA Aviation Weather section delivers:

  • 132,000 visits per month
  • 160,000 page views per month

 

Source: AOPA 2009 Lifestyle Study; Erdos & Morgan 2011 Market Study; Web Trends six-month average taken June 2011

AOPA Online users trust AOPA to help them research and identify the best products for their needs. In fact, 53% of those who say they have made aviation purchases online say AOPA Online has influenced their new aircraft or avionics purchase.

AOPA Online users are active buyers with plans to make aviation-related purchases within the next 12 months and with a strong history of buying online.

  • 61% plan to buy a used aircraft
  • 59% plan to buy avionics and aircraft systems
  • 30% plan to buy a new aircraft
  • 91% plan to buy pilot supplies
  • 74% plan to buy pilot merchandise
  • 62% plan to buy aircraft parts, supplies, and accessories
  • 96% have made purchases online, compared to 71% for the general population
  • 86% have bought training materials, charts and pilot supplies online