Growing the pilot population is one of AOPA’s significant initiatives for the future of general aviation. Let’sGoFlying.com was launched as an inspirational resource for people to begin exploring the possibilities of flight – in all its forms (seaplanes, hot air balloon, jets, you name it). People with an interest in flying are drawn to this robust, multimedia rich website through paid advertising and earned media intended to attract adventure-seeking, goal-oriented individuals with the means to pursue their passion for flight.