| I am training to become a Pilot. | |
| Gender: | 91% male; 9% female. |
| Occupation: | 25% self-employed. |
| HHI: | $180,000 avg. |
| HHI Net Worth: | $929,000 avg. |
| Average Age: | 43 years. |
| Home: | 83% own home. |
| AOPA Membership | Less than 1 year on avg. |
| Hours Flown Last 12 mos. | 35+ hours avg. |
| Own/Lease/Share Aircraft | 13% |
| Actively Training |
| 77,500 are student pilots who are actively shopping for the tools, supplies, and merchandise to support their new flying venture and proclaim their status as a pilot |
| 60,450 say they will upgrade their certificate in the next 12 months |
| 13% own, lease, or share an aircraft |
| Flew an average of 35-plus hours last year |
| Actively Teaching |
| 15,000 are working flight instructors who make their own purchases and guide the buying behavior of their students |
| Actively Buying |
| 79% make aviation purchases online |
| 66% say magazine advertising has influenced them to visit a particular website |
| Successful in and out of Aviation |
| 25% are self employed |
| 83% own their own home |
| Have an average household income of $180,000 |
| Have an average net worth of $929,000 |
Source: Erdos & Morgan 2010 Subscriber Study, AOPA 2009 Lifestyle Study, Erdos & Morgan 2011 Market Study
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