I am training to become a Pilot.
Gender: 91% male; 9% female.
Occupation: 25% self-employed.
HHI: $180,000 avg.
HHI Net Worth: $929,000 avg.
Average Age: 43 years.
Home: 83% own home.
AOPA Membership Less than 1 year on avg.
Hours Flown Last 12 mos. 35+ hours avg.
Own/Lease/Share Aircraft 13%

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Actively Training
77,500 are student pilots who are actively shopping for the tools, supplies, and merchandise to support their new flying venture and proclaim their status as a pilot
60,450 say they will upgrade their certificate in the next 12 months
13% own, lease, or share an aircraft
Flew an average of 35-plus hours last year
Actively Teaching
15,000 are working flight instructors who make their own purchases and guide the buying behavior of their students
Actively Buying
79% make aviation purchases online
66% say magazine advertising has influenced them to visit a particular website
Successful in and out of Aviation
25% are self employed
83% own their own home
Have an average household income of $180,000
Have an average net worth of $929,000
Source: Erdos & Morgan 2010 Subscriber Study, AOPA 2009 Lifestyle Study, Erdos & Morgan 2011 Market Study

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