Audience Readers

Audience Readers

  • AOPA ePilot is the largest online General Aviation newsletter in the world
  • More than 84% of pilots read AOPA ePilot regularly
  • 278,000 issues of the AOPA ePilot standard edition are distributed each week
  • 101,000 issues of the AOPA ePilot Flight Training edition are distributed each week

Audience Readers

  • AOPA ePilot has an open rate consistently exceeding 57%
  • AOPA ePilot Flight Training edition has an open rate consistently exceeding 42%
  • That's more than twice the typical open rate of an e-mail newsletter

Audience Readers

  • Personalization with 12 different targeting options ensures readers get the information that matters to them
  • Customized state and regional editions let you reach customers close to home

Audience Readers

  • Price information (85%)
  • Product specifications (79%)
  • Product photographs (54%)
  • Contact phone numbers (50%)
  • Service support information (48%)
  • Aircraft virtual tours (43%)
  • Direct order capability (42%)

Source: Erdos & Morgan 2011 Market Study