Flight Training Magazine 2008 Research
AOPA Flight Training is the only magazine for new, student, and future career pilots. Shouldn't it be for you, too?
94% of AOPA Flight Training subscribers read at least 3 out of 4 issues of the magazine.
By the time a pilot buys his first airplane or gets his first airline job, it's too late. He's got favorite brands for everything from headsets to GPS receivers, and he holds firmly entrenched opinions about thousands of aviation products. So how do you get an introduction to this serious pilot before he's made up his mind? Through AOPA Flight Training magazine, the only magazine where you'll find a concentrated audience of new, student, and future career pilots.
AOPA Flight Training has always offered student pilots, new pilots, and flight instructors top-notch articles about techniques and issues that directly affect their flying. Now, as part of AOPA's Career Pilot initiative, pilots considering an aviation career will also find editorial, services, and tools designed specifically for the pros of tomorrow. Each month AOPA Flight Training magazine will include stories focused on topics such as employment options, training programs, hiring statistics, and strategies for effective interviews and resumes. Readers will also have access to the AOPA Career Pilot Web site where they can participate in mock interviews, blog about their experiences, and chat with professional pilots. And you'll have access to the next generation of professional pilots in a venue they rely on for accurate, reliable information.
Reader Profile
AOPA Flight Training readers may be new to aviation, but they've already achieved a measure of personal and financial success.
$929,000 is the average net worth of an AOPA Flight Training subscriber.
$695,000 is the average total value of investments held by subscribers.
$180,000 is the average household income.
99% of AOPA Flight Training subscribers have Internet access.
91% are male.
85% have broadband access.
83% own their own home.
55% are college educated.
43 is the average age of Flight Training subscribers.
29% have conducted post-graduate study or earned an advanced degree.
25% of AOPA Flight Training subscribers are self-employed.
Source: Erdos & Morgan 2006 subscriber survey
AOPA Flight Training does more than simply inform readers. The magazine also seeks to inspire and motivate student pilots, especially while they're still immersed in the training process. Working in conjunction with their flight schools and instructors, AOPA Flight Training can help students stay focused and recognize that the feeling of three-steps-forward-and-two-steps-back is a natural part of the learning experience.
Lifestyle Profile
AOPA Flight Training subscribers are interested in travel, adventure, and have the means to invest in their aviation dreams.
$180,000 is the average household income.
$106,700 is the average personal employment income of an AOPA Flight Training subscriber.
91% have traveled within the contiguous United States over the past 12 months.
85% plan their travel themselves or use an online booking service.
82% own a domestic vehicle; 48% own an imported vehicle.
60% have a valid passport.
52% have used a financial advisor or brokerage in the past 12 months.
50% have traveled outside the United States in the past 3 years.
Source: Erdos & Morgan 2006 subscriber survey
Specialized content helps new and student pilots achieve their dreams, whatever their aviation goals. With a dedicated section each month Career Pilot is devoted to those considering aviation careers and two special issues each year-one for those just getting started and one for those seeking aviation colleges-AOPA Flight Training responds to the needs of every type of student.
Technology Profile
The Internet is an integral part of daily life, and flying, for AOPA Flight Training subscribers.
99% of AOPA Flight Training subscribers have Internet access.
94% use the Internet to conduct research.
85% have broadband access.
79% of AOPA Flight Training subscribers make aviation-related purchases over the Internet.
78% use the Internet to plan flights and check weather.
71% use it for travel planning.
62% say magazine advertising influences them to visit a particular web site; 42% say magazine advertising is the most influential factor in that decision.
Subscribers are online an average of 13 times per week.
Source: Erdos & Morgan 2007 market study
Choosing A Flight School
AOPA Flight Training subscribers choose their flight schools carefully. The top attributes considered important by AOPA Flight Training subscribers:
91% geographic location.
88% flight instructor's experience.
84% up-to-date program.
84% school reputation.
84% cost of program.
77% condition of facilities.
77% FAA-approved school.
75% type of aircraft equipment.
Source: Erdos & Morgan 2007 market study
Aviation Profile
AOPA Flight Training subscribers are actively pursuing their aviation dreams, training rigorously and flying frequently.
78% of AOPA Flight Training subscribers plan to upgrade their pilot certificate in the next 12 months.
63% plan to obtain additional ratings in the next 12 months.
62% hold a Student Pilot certificate.
38% hold a Private Pilot certificate.
AOPA Flight Training subscribers have logged an average of 41 hours as a student and 27 hours as pilot-in-command in the past 12 months.
Source: Erdos & Morgan 2006 subscriber survey
Please Make A Selection
Did You Know?
AOPA Flight Training magazine is one of a kind.
It is the only magazine written especially for student pilots, whether they are working toward sport, private, or commercial pilot certificates - and regardless of whether they aspire to fly a Cessna 172, a Cirrus SR22, or a Boeing 787.
