When pilots can read only one magazine, they choose AOPA Pilot. Shouldn't you?
AOPA represents all aspects of general aviation-among our 413,000 members, in our lobbying efforts on Capitol Hill, and in the pages of AOPA Pilot magazine. So it's no surprise that, whatever products and services your company offers, you'll find the buyers you want in the pages of AOPA Pilot. And you get far more than the right audience; you get an audience that trusts AOPA and AOPA Pilot more than any other aviation publication.
In a 2007 survey of 5,000 active, FAA-registered pilots conducted for AOPA, industry-leading research firm Erdos & Morgan found that AOPA Pilot has the highest levels of reader confidence and satisfaction anywhere. Survey respondents were asked to compare AOPA Pilot head-to-head with six other leading aviation magazines. Here's what they said:
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AOPA Pilot's editors understand that, while the laws of gravity don't change from one type of flying to the next, there are enormous differences between flying a hot air balloon, a two place trainer, a high-performance single, and a jet. And every month AOPA Pilot serves up content that appeals to the magazine's broad cross-section of pilots while recognizing their different needs.
Superior Value
Not only does AOPA Pilot deliver the customers you need, it offers a superior value for your advertising dollar. When you advertise with AOPA Pilot you reach 84% of all pilots who read aviation magazines.
Expanding your advertising program to include additional titles can greatly increase your costs while bringing you few new potential customers. The law of diminishing returns is at work in the general aviation market. Want to see which publication will add the greatest number of "net unduplicated" readers to a schedule that includes AOPA Pilot? And at what cost? Contact your sales representative for a copy of the 2007 Erdos & Morgan Market Study.
Readers and the publishing industry recognize the outstanding writing, stunning photography, and exceptional graphics that set AOPA Pilot apart. In 2006 AOPA Pilot was honored with a Gold Eddie Award for outstanding editorial content from Folio:, the leading magazine in the publishing world. The annual "Eddie" awards are among the most prestigious national awards in magazine publishing.
Reader Profile
The average AOPA Pilot subscriber is anything but average. Within these pages you'll find active pilots and aircraft owners with the means and desire to fuel their aviation dreams.
More than 40% of AOPA Pilot subscribers have a net worth exceeding $1 million.
$1,338,000 is the average household net worth of an AOPA Pilot subscriber.
$197,000 is the average household income of an AOPA Pilot subscriber.
$1,076,000 is the average total value of investments held by AOPA Pilot subscriber.
96% of AOPA Pilot subscribers are male.
93% of AOPA Pilot subscribers own their own home - 29% own a second home; 10% within a fly-in community.
90% of AOPA Pilot subscribers hold professional or managerial positions.
89% of AOPA Pilot subscribers are college educated.
81% of AOPA Pilot subscribers own a domestic vehicle.
55 is the average age of AOPA Pilot subscribers.
48% of AOPA Pilot subscribers own an imported vehicle.
38% have conducted post-graduate study or earned an advanced degree.
33% of AOPA Pilot subscribers are self-employed.
19% of AOPA Pilot subscribers own a motorcycle.
AOPA Pilot subscribers Travel Regulary
93% have taken an overnight trip in the contiguous United States in the past 12 months, making an average of 13.1 such trips and spending 27.5nights in hotels.
81% personally plan and book their travel or use an online booking service.
71% hold a valid passport
57% have traveled outside the United States in the past three years, taking an average of 6.7 trips and spending 27.5 nights in hotels.
Aviation Profile
AOPA Pilot subscribers fly because they love it. Their commitment to aviation shows in their ratings and certificates, their flight hours, and their dedication to continued training.
AOPA Pilot subscribers logged an average of 91.3 hours of pilot-in-command time in the past 12 months.
53% of AOPA Pilot subscribers own or lease an aircraft either alone or in partnership with others.
AOPA Pilot subscribers hold every type of rating.
90% are single-engine rated.
51% are instrument rated.
35% are multiengine rated.
13% hold a type rating.
10% are seaplane rated.
73% of AOPA Pilot subscribers plan to take recurrent training in the next 12 months.
AOPA Pilot subscribers who own or lease an aircraft fly for a range of reasons:
55% fly mostly for pleasure.
28% fly for business and pleasure.
16% fly mostly for business.
AOPA Pilot subscribers spend 21% of their domestic travel time using general aviation.
13% of those who traveled abroad in the past three years used GA to visit Canada.
12% of them used GA to visit the Bahamas or Caribbean.
8% of them used GA to visit Mexico.
Source: Erdos & Morgan 2006 readership survey
The editors of AOPA Pilot are closely attuned to changing and emerging markets. To serve readers who are stepping up to the new generation of light jets, they produced AOPA Pilot: Turbine in fall 2007. The 60-page special edition went to more than 55,000 highly qualified readers who have a special interest in flying, owning, or upgrading their turbine aircraft.
Advertising and Technology
Pilots rely on technology both inside and outside the cockpit. Together, the Internet and traditional magazine advertising have a major impact on buying decisions.
78% of all pilots say magazine ads influence them to visit a Web site.
64% rely on advertising in publications to gain product awareness.
61% rely primarily on the Internet to gather basic information about
products and services.
51% rely primarily on advertising to gather basic information about
products and services.
25% rely on the Internet to make a final brand or model purchasing decision.
Source: Erdos & Morgan 2007 market study
Among AOPA Pilot subscribers, Internet use is an important part of daily decision making.
97% have access to the Internet.
83% have a broadband connection.
75% make aviation-related purchases over the Internet.
75% use the Internet to plan flights and check weather.
74% use it for travel planning.
Source Erdos & Morgan 2006 readership survey
Every month, the editors of AOPA Pilot support the magazine content with additional content and multimedia features available only on AOPA Online. Thousands of members a month visit AOPA Online to experience aviation reporting in a new way. The online content related to the special Technology issue in August 2006 earned second place for Best Web-Only Tool in the Magazine Publishers of America's Inaugural Digital Awards.
Please Make A Selection
Did You Know?
AOPA Pilot is sought in print and online by pilots looking for objective, in-depth reporting and stunning aviation graphics. Powerful electronic channels, including websites and e-newsletters, give AOPA Pilot ever-growing potential to reach readers of all types, no matter what sort of flying they do.
97% of AOPA Pilot subscribers hold a pilot certificate... that's 67% of all certified pilots.
58% hold a Private certificate...
that's 94% of all private pilots.
52% hold an instrument rating... that's 59% of all instrument-rated pilots.
26% hold a Commercial certificate... that's 78% of all commercial pilots.
16% hold a Certificated Flight Instructor certificate... that's 62% of all flight instructors.
14% hold an Airline Transport Pilot certificate... that's 36% of all airline transport-rated pilots
AOPA Pilot readers play an important role in influencing future pilots and aircraft buyers. In the past five years
75% of AOPA Pilot readers have mentored or encouraged other individuals to take flying lessons. 22% of those new pilots have purchased a new or used aircraft.
AOPA Pilot inspires loyalty. Whether you want to reach new pilots just beginning their flying careers or aircraft owners looking to move up, you'll find your audience in AOPA Pilot month after month.
90% of pilots holding a private certificate read AOPA Pilot regularly.*
86% of pilots holding a commercial certificate regularly read AOPA Pilot.
76% of certificated flight instructors regularly read AOPA Pilot.
73% of pilots holding a student
certificate regularly read AOPA Pilot.
70% of pilots who personally fly a turbine aircraft or whose company owns a turbine aircraft regularly read AOPA Pilot.
67% of pilots holding an airline transport pilot certificate regularly read AOPA Pilot.
Source: Erdos & Morgan 2007 market study
*Survey respondents read at least 3 of the last 4 issues of AOPA Pilot.
