Letter to the Advertiser
Dear General Aviation Advertiser,
I am excited to share some great news. The best value in general aviation advertising just got better. Even with increasing circulation and record AOPA membership topping 413,000, AOPA Pilot and AOPA Flight Training magazines will maintain last year's advertising rates.
Many in the general aviation industry are, understandably, approaching 2008 with caution. More than ever, you need to reach the right customers as effectively and efficiently as possible. At AOPA, we want to help you do just that by holding advertising rates steady even as our circulation increases and our production costs rise.
And, as always, you'll reach the most-qualified, loyal, and active pilots and aircraft owners when you advertise in AOPA's family of magazines, websites, and electronic newsletters. The proof is in the numbers-the circulation of AOPA's publications continues to grow, even as other general aviation and general interest publications find their readership shrinking. Why? Because our readers know AOPA's magazines, websites, and newsletters will always fuel their passion for aviation with authoritative and entertaining content they can't find anywhere else.
When you advertise with AOPA Pilot you reach 84% of all pilots who read aviation magazines. Together with AOPA's other publications, including AOPA Flight Training magazine, the AOPA Online website, and AOPA ePilot electronic newsletter, you can reach every segment of the general aviation marketplace in a way that best meets the marketing needs for your products and services.
Of course, there are other aviation publications and sites out there. But none can offer you the kind of value you'll find with AOPA. For example, if you advertise with AOPA Pilot and a key competitor, you can reach an additional 6% of the pilot population, but it will cost you nearly twice as much as advertising in Pilot alone. If you want to know more about exactly how other aviation magazines stack up to AOPA Pilot, contact your advertising representative for a copy of the latest Erdos & Morgan market study.
You'll find the facts and figures you need to make an educated buying decision inside this media kit. Once you've reviewed the numbers, we're sure you'll agree that AOPA's family of publications is first in aviation and first in value for your advertising dollar.
Sincerely,
Carol Dodds
AOPA Advertising Director
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