Pilots name AOPA ONLINE
as their top aviation Web
site. Shouldn't you?
Whether you need to reach the largest audience of pilots available online, or you're looking to customize your message for a specific market segment, you can rely on AOPA's electronic publications to deliver the customers you want in an environment they trust.
User Profile
Pilots rely heavily on technology to help them make decisions quickly and easily both inside and outside the cockpit.
78% say print advertising influences them to go online
35% say electronic newsletters influence them to visit specific aviation Web sites
30% say online advertisements influence them to visit specific aviation Web sites
39% say AOPA ONLINE is the aviation Web site they visit most often
78% say conducting research is among the top five reasons they use the Internet
59% name flight planning among their top five reasons
50% identify getting general aviation news and information among their top five reasons
43% say getting general aviation business news is among their top five reasons for using the Internet
Source: Erdos & Morgan 2007 market study
AOPA magazine subscribers are also heavy users of the Internet, relying on technology to help them plan flights, conduct research, and make aviation purchases.
98% of those who read AOPA's magazines have Internet
84% have a high-speed connection to the Internet
AOPA magazine subscribers access the Internet an average of 12 times each week
91% conduct research online
76% check weather or plan flights online
73% plan travel online
66% go online for education or training
Pilots know what they want to find when they visit an aviation Web site. Here is their list of most useful Web site elements:
85% pricing information
79% product specifications
54% product photographs
51% parts and pricing information
50% contact phone number
48% service support information
43% aircraft virtual tour
42% direct order capability
38% contact e-mail
36% search capability
Source: Erdos & Morgan 2007 market study
79% of AOPA Flight Training subscribers and 75% of AOPA Pilot subscribers have made aviation-related purchases over the Internet in the past 12 months.
AOPA Pilot subscribers spent an average of $1,198 for online aviation purchases last year.
AOPA Flight Training subscribers spent an average of $795 for online aviation purchases last year.
AOPA Online
AOPA ONLINE is among the most-visited aviation Web sites anywhere. Pilots rely on AOPA ONLINE for news, information, and services to make their flying more enjoyable and safer.
Multimedia features bring aviation news and in-depth stories to life.
AOPA ONLINE includes more than 50,000 documents, making it a comprehensive resource for all aspects of general aviation.
With well over 1.5 million visits every month, there is an average of more than 50,000 visits each day.
An average visit lasts more than four minutes.
An average site visit consists of more than four page views.
Several online features, such as the airport directory, have average visit lengths of more than eight minutes.
AOPA ONLINE hosts nearly 7 million page views per month, an average of nearly 225,000 per day.
The active and engaged user base can generate quick responses. When asked to sign AOPA's online petition against user fees, nearly 30,000 pilots took action in just a few days.
Unique videos embedded on the home page receive several thousand views per day.
The most-visited parts of the site include:
* AOPA ONLINE home page
* Online flight planning tools such as Weather and AOPA's Airport Directory
* Current news stories
* AOPA Pilot magazine articles
* Air Safety Foundation interactive courses
* Learn to fly information
* Online classifieds
* AOPA sweepstakes information
Please Make A Selection
Did You Know?
No wonder AOPA ONLINE
is the Internet's most visited general aviation Web site.
Continually updated aviation news; a comprehensive suite of flight planning tools that includes aviation weather, online airport directory, airspace and security alerts, and instrument approach plates; current AOPA Pilot magazine articles and archives; Air Safety Foundation online training courses; accident reports; and reference materials, like regulations, advisory circulars, aircraft valuation, and more are all right here.
With so much information,organization is critical. That's why AOPA ONLINE's new design and structure are based on how pilots prioritize and categorize their needs.
With five core areas to navigate through, it's fast, easy, and intuitive to find what you want among the more than 50,000 documents on AOPA ONLINE.
